How to Write a Good Property Listing

You can also use descriptive words to describe specific features that exist throughout the home. Examples of this include new upstairs carpeting, classic Victorian crown molding, and south-facing bay windows which provide natural light.

When writing your description, don’t forget the exterior of your property.  Does your rental have a large covered patio that looks out over a big backyard? Feel free to emphasize this! 

Similarly, you can also include information about home updates you’ve made that might not be obvious to renters, such as re-shingling the roof or installing central air conditioning.

Understand Your Keywords

As you write your listing, be sure to include keywords that prospective tenants might use when searching for a new home. These could be descriptive keywords that spark the audience's imagination or location-based keywords that draw attention to how close your property is to specific facilities.

You need to be aware of your target market and neighborhood in order to choose the right keywords.

Be sure to ask yourself the following:

• What is your target market?
• What amenities are your target renters looking for?
• What facilities in your neighborhood do your renters want to access?

For instance, a young family may prioritize being close to elementary schools, whereas older residents may be looking for quiet green spaces near their home.

Specific Listing Information

While it’s important to lead with your best features, don’t forget to include other important information in your listing. Including the property’s square footage, whether it is furnished or not, and the number of bedrooms and bathrooms is important as this is key information that renters look for.

Ultimately, as the property owner, you are in a unique position to be able to tell prospective renters what is distinctive about your property.

Keep Things Orderly

Once you’ve crafted an engaging opening statement, it’s important to help prospective tenants know what to expect when they attend a house showing in person. Try to arrange your listing in the same way you’d walk through the home.

To achieve this, you can construct your description and arrange your photos starting with the front entrance, and moving through the rental from there.

Use Quality Images and Videos

Professional images are equally as important as a quality property description when trying to find a long-term quality tenant. Renters want to see well-prepared, high-quality photos that show each area in your retinal from multiple perspectives.

Using photos or videos to create a virtual walk-through for renters will help tenants understand what it would be like to live in your rental. As you shoot your content, try to do so in a way that feels natural and flows with the layout of the home.

Conclude with a Call to Action

The conclusion to your listing is just as important as the introduction! The last few sentences of your description should enthrall the reader and include a call to action.

Always be sure to provide a phone number, email address, and any other relevant contact information at the end of the listing.

Additionally, if you want to offer your renters access to other images or information about the property, you can include a call to action that connects them to any relevant social media accounts that you have!

Bottom Line

Writing a quality property listing is critical to the success of any property investor or landlord! However, this task can be challenging if you’re new to the real estate industry or aren’t accustomed to writing advertisements. 

Fortunately, the experts at MTD Property Management can help! Get in touch with us today to learn about our comprehensive property management services.